I think this quote goes some way towards summarising:
"The idea that you do not need any special accessories for chic cycling is sad and boring to many Americans. They don't want to open their closets, they want a new reason to go shopping! Pushing the anti-consumerism aspect of cycling might actually reduce the rising public enthusiasm for the activity."
Lovely Bicycle.'Can we ride away from marketing'? 6.6.09 (see links).